Wednesday, 3rd April - Shanghai, China
Jenny Packham closed Shanghai International Fashion Week 2019 with her AW19 RTW Collection.
The brand’s presence at Shanghai International Fashion Week celebrates the launch of its Flagship in Shanghai, in partnership with The Empress Group. The boutique opening, hosted by the Chinese actress Li Bingbing, marks further expansion within the Far East market for the British fashion house.
‘I have long been inspired by the energy and vision of the region & it is an honour to close Shanghai Fashion Week. The launch of our own store here, alongside the Jenny Packham Beijing flagship, allows us to extend our signature brand experience in China’. Jenny Packham